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Honorable Mentions
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2007 - 2008 Competition Winners: Honorable Mentions
Each of the seven entries below represents excellence in one or more specific areas of yellow pages advertising. The entries are listed in alphabetical order by school name.
| Honorable Mention: |
Lindsay Miller |
| Faculty Sponsor: |
Kim Vickrey |
| School: |
Arkansas State University |
| The judges were especially impressed with this ad's creativity in art design: the way in which the pests were integrated into the ad, the way in which the telephone numbers are revealed, the clean layout and perhaps most importantly the wonderful original art. |
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| Honorable Mention: |
George Todoroff
Jessica Van Hoose
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| Faculty Sponsor: |
Sung Choi |
| School: |
Central Michigan University |
| Bugs were a consistent visual within the vast majority of entries. This ad distinguished itself by the clear and visually different way in which these pests were presented. The judges thought that the approach used in this ad would set Terminix apart from the vast majority of competitive directory ads which also use pest-related visuals. |
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| Honorable Mention: |
Jodi Coomer
Tena Krohn |
| Faculty Sponsor: |
Doug Toles |
| School: |
Clark State Community College |
| The majority of directory advertising is copy heavy, with this copy often being presented in a jumble of different colors and fonts. This entry is also copy heavy, but here the copy is presented in a way that creatively draws the reader into the ad, inviting the reader to learn more about Terminix in a way that doesn't appear to be selling. Importantly, though, the ad also works well on a second level, quickly communicating key information (name, telephone, etc.) should the reader desire only this information. |
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| Honorable Mention: |
Donna Milton |
| Faculty Sponsor: |
Pat Cheak |
| School: |
Clinton Community College |
| Time is certainly of the essence when faced with a pest problem. This entry presents a visually creative and compelling way of communicating that Terminix understands and responds to the need to fix the problem quickly. Additionally, the judges were impressed with how well this visual approach translates to the Internet Yellow Pages ad. |
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| Honorable Mention: |
Tameka Greene|
Frank Nelson
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| Faculty Sponsor: |
Joel Geske |
| School: |
Iowa State University |
| As mentioned earlier, many entries (and many of the competitive directory ads) used pictures of pests. This entry stands apart, however, in the way that it uses a drawn visual representation and lots of empty "yellow space" to draw attention to the pest and the very compelling accompanying copy. Together these two ad elements clearly communicate to the reader that Terminix understands the problem and is ready and able to provide a complete solution. |
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| Honorable Mention: |
Adam Mistick |
| Faculty Sponsor: |
Hyla Willis |
| School: |
Robert Morris University |
| Yellow Pages ads that rely on copy alone often suffer from problems of focus: there is no visual center and the ads are hard to read. This ad shows how copy alone can make a compelling and effective directory ad, especially when the ad draws the reader in with a relevant and compelling statement/question (as this entry does so well). Once "hooked" by these elements, there is little doubt that the reader will continue to read about those attributes and benefits that set Terminix apart from the competition. |
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| Honorable Mention: |
Caitlin Harrison
Elizabeth Ward
Margaret Moore
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| Faculty Sponsor: |
Joe Bob Hester |
| School: |
University of North Carolina at Chapel Hill |
| The key to effective advertising, illustrated by this entry, is to create an ad that directly responds to the needs, beliefs and lifestyle of the target audience. The headline and visual in this entry work together to leave no doubt that Terminix knows what is important to the target and that this company alone ("the best at killing the worst" - an excellent positioning statement) is the solution to the problem. |
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