Understanding Yellow
Pages Monograph
2009-2010 Yellow Pages
Advertising Challenge
Yellow Pages
Advertising Challenge Winners

First Place

Second Place

Third Place

Honorable Mentions

Feedback/Comments

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2007 - 2008 Competition Winners: First Place

School
Student Steven Tran
Faculty Advisor David Koehler
Comments

These ads are teriffic examples of creating an unexpected visual to communicate key company benefits and to reinforce company positioning without any distraction from the main message. The use of this visual coupled with the explicit copy points (all presented in a clean, accessible layout) differentiate (in a very positive way) Terminix from its directory competitors. The judges particularly liked how the concept works in both black and white and with just a touch of color in the half-page ad.

Large Directory Ad

Small Directory Ad
Internet Directory Ad

Note: Ads have been resized for Internet presentation.

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