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2009-2010 Yellow Pages
Advertising Challenge
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2009 - 2010 YPA Advertising Challenge:
Rules

 

General Information

There are no entry or other fees associated with participation in the Yellow Pages Association (YPA) 2009-2010 Advertising Challenge.

The competition is open to all full- or part-time undergraduate students currently enrolled in any U. S. or Canadian two or four year college or university.

These rules and regulations are effective as of the time an individual registers for competition participation.

Faculty

Any individual who is a full or part-time instructor/lecturer/professor at a U. S. or Canadian two or four year college or university may serve as a faculty sponsor.

A faculty member can sponsor more than one team.

Faculty sponsors are encouraged to provide on-going support and consultation. The final project, however, must be the sole work of the student(s).

There may be more than one faculty sponsor per department, college or university.

Students

All student participants must verify their academic status as a full-or part-time undergraduate student and confirm their agreement with all competition rules and regulations via the online registration form located at http://www.ypa-academics.org/cc/compet_register_creative.html.

A competition entry may be produced by a student working alone or by students working in teams of no more than three students.

An individual student may not be a member of more than one team or submit more than one entry.

The Entry

The advertising created in response to the YPA Collegiate Advertising Competition may be assigned as part of a class assignment or students may work on the project outside of class.

A completed project is composed of:

o two Yellow Pages print ads and one Internet Yellow Pages (IYP) ad. Each ad must be of the size specified in the competition case study and must be mounted as described in the case. Ads not of the specified size or proper mounting will not be judged. Pasted to the back of the mounted ads must be the student entry form which can be found in the Appensix of the case study. Entries missing this form will not be judged.

Students are free use any clip art or other graphics so long as there is no copyright infringement.

Projects will not be returned and receipt cannot be acknowledged.

While ads cannot be returned, they do remain the property of the entrants. No ads will be used or placed in any media (beyond the posting of the winning entries on the YPA web site) without the entrants' permission.

Non-winning entries will only be used or distributed by YPA with the permission of the student team or faculty sponsor.

Submission

Student projects can be mailed by either the students or their faculty sponsor. If a sponsor is submitting entries from more than one group, all entries can be mailed/sent in a single envelope.

All complete student projects must be received by YPA no later than April 23, 2010. The address is:

Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, Michigan 48084.

Submissions received after this date are not eligible and will not be judged. FAX or electronic submissions are not permitted and will not be judged.

Judging

A panel of YPA appointed industry experts as well as representatives from U-Store-It and its agency will evaluate submitted student projects. All decisions of the judges are final.

Awards

Prize Awards will be distributed as follows:


1st Place - $2,500 to winning team; $750 to faculty sponsor

2nd Place - $1,500 to winning team; $500 to faculty sponsor

3rd Place - $750 to winning team; $350 to faculty sponsor

Honorable Mentions (up to 6, at judge's discretion) - $300 to winning team; $200 to faculty sponsor

All award winners will receive a personal letter of achievement from the YPA President.

Miscellaneous

Participants agree to indemnify and hold harmless all individuals and organizations associated with the competition [including, but not limited to, the Yellow Pages Association, association directors and members, competition judges, competition supervisors and coordinators, competition Academic Advisor] from any and all damages, losses or claims resulting from direct or indirect participation in the competition.

Participants assume any and all risks involved in the preparation of the project and in participation in the competition

Note: This web site is sponsored by the Yellow Pages Association. Reproduction and distribution of any of the materials found on this site for nonprofit, educational use is granted without the need to obtain prior permission as long as this note remains intact and part of any distributed document. Reproduction and distribution for other purposes is prohibited without prior permission. For permission and other related questions contact Yellow Pages Association at 908-286-2380.