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The Yellow Pages Association (YPA) Collegiate Advertising Competition* asks undergraduate students at two and four year U.S. and Canadian colleges/universities to create print and Internet Yellow Pages advertising for a Yellow Pages advertiser. The competition provides "real world" experience for students interested in pursuing an education and/or career in advertising, marketing, graphic design or a related field.

Beyond providing valuable experience, the competition is designed to reward and showcase excellence in student-created advertising. Competition winners will have their work displayed on the YPA Academic web site and the work will be honored at the YPA Annual Convention. In addition, competition winners will share in nearly $10,000 in total prize awards.

The Assignment

Students entering the 2007-2008 competition will submit two Yellow Pages print ads and one Internet Yellow Pages ad for Terminix, a leading Yellow Pages advertiser. Students can work alone or in teams of up to three, under the supervision of a faculty advisor. Multiple teams can enter from the same class or school and a faculty advisor can supervise more than one team. The entry can be worked-on during either the Fall (2007) and/or Spring (2008) semester, and may be the result of an in-class assignment. All entries must be received by April 25, 2008.

First Step: Register

To register (it's free and easy) just click here to register or choose the "Register" link from the pull-down menu at the top, center of this page. Once you've registered, please visit the "Materials" page (again using the top, center pull-down menu) to obtain all of the required competition materials (for example, the case study, advertising examples, rules, etc.).

If you have any questions, please contact Dr. Joel Davis, the academic advisor to the competition, at competition@ypa-academics.org.

Awards

The competition is a great way for students to improve both their finances and job prospects after graduation.

Prize awards totaling nearly $10,000 will be distributed as follows:

1st Place	$2,500 to winning team; $750 to faculty sponsor
2nd Place	$1,500 to winning team; $500 to faculty sponsor
3rd Place	$750 to winning team; $350 to faculty sponsor
Honorable Mentions (up to 6)	$300 to winning team; $200 to faculty sponsor

Beyond monetary prizes, entry and success in the competition can help students beef up their resume. All award winners will receive personal letters of recommendation from Neg Norton, YPA President.

Just click here to register or choose the "Register" link from the pull-down menu at the top, center of the page.

* Please note that this competition is distinct from the National Student Advertising Competition sponsored by the AAF. Information on the NSAC competition can be found here.