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2009 - 2010 Advertising Challenge:
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The case study can be downloaded here: 2009-2010 case study.

In addition, you can learn about the yellow pages (in general) and yellow pages creative (in particular) by reading the online monograph Understanding Yellow Pages. Pay particular attention to Section 4: Creative Development. You can also view prior years winning entries by using the pull-down menu on the top, right side of this page.

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