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2009-2010 Yellow Pages
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2008 - 2009 Competition Winners: Honorable Mentions


Each of the seven entries below represents excellence in one or more specific areas of yellow pages advertising. The entries are presented in alphabetical order by school name.


Honorable Mention: Stephanie Cline
Faculty Sponsor: Carole Mauge-Lewis
School: Kennesaw State University

The creative concept behind this ad was quite original. The use of relevant pictures to illustrate important copy points is unexpected and likely to attract the attention of directory readers. The ad should also break through the clutter of competitive ads in this directory heading.


Honorable Mention:

Marien Zambrano
Faculty Sponsor:

Rhonda Peyton

School:

Santa Fe College


Adult children returning home (with all of their belongings) is a growing demographic trend and, as this ad illustrates, one that is directly related to the need for self-storage. Beyond this, the ad's headline is powerful and unique and the communication of key benefits comes through very clearly.


Honorable Mention: Rye Mason
Matt West
Kevin Cloutier
Faculty Sponsor: Jim Baer
School: Santa Fe College

The overall approach of this ad is very strong and differentiating. The ad speaks in a friendly and meaningful way to the reader. The judge's were especially impressed with the original artwork created by the student team.


Honorable Mention:

Miguel Estrada
Faculty Sponsor:

Jason Frazier

School:

Savannah College of Art and Design


All ads want to break through the clutter, but in attempting to do so it is important that they not sacrifice communication. This ad accomplishes the former (without question) while still addressing many key consumer information needs. The unique use of the stop sign, coupled with the intriguing graphics, results in an ad with which readers will want to spend time.

 


Honorable Mention: Meredith Robinson
Cody Pate
Paula Buzzi
Faculty Sponsor: Joe Bob Hester
School: University of North Carolina at Chapel Hill

Many storage facilities boast "safety," and rightly so since this is a prime consumer priority. This ad communicates safety, but in a way that differentiates it from the majority of competitive ads. Here, the headline, the picture (with the child and bear), the bear itself and the associated copy points communicate safety on both logical and emotional levels, significantly increasing its chances of motivating contact with the advertiser.


Honorable Mention:

Brooke Carbo
Kristen Bonner

Faculty Sponsor:

Patricia Mark

School:

University of South Alabama


This ad does three things extraordinarily well. First, it customized its approach for the market in which it would appear. This customization allows the ad to speak directly to the mind-set and experiences of the San Antonio target audience, thereby making the message much more relevant and meaningful. Second, the ad communicates its message through extremely well integrated visuals and copy (notice the maps placed on the ice cubes). Third, the entire approach leaves little doubt that the ad will break through directory clutter and motivate contact with the advertiser.

Note: Ads have been resized for Internet presentation.

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